STRAND tote bags are everywhere on the streets of New York, broadcasting the huge bookstore with an ubiquitous oval brand. Hipsters, grandmas and pretty much everyone else haul their groceries in the black original or one of its many-colored descendants.
But the following account details sightings in BERLIN—the capital of GERMANY, and approximately 4,000 miles from Manhattan—in the first three weeks of January 2009:
1. January 2nd, on the U2 subway going from Kurfürstendamm to Berliner Str.
2. January 7th, on the M10 tram going from Bernauer Str. to Eberswalder Str.
3. January 13th, in the Ordnungsamt Neukölln (an office for registering trades, among other things).
4. January 14th, waiting for the bus in Wildenbruchplatz.
5. January 22nd, outside of the Rathaus (city hall) in Neukölln.
Unfortunately the Strand Tote bag does not come in a German version. Sounds like a job for...!The Department of Useless Translations:
Neu York Stadt
STRAND
18 Meilen der Bücher
New York City
BEACH
18 Miles of Books
yes, STRAND means BEACH in German.
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